Marketing experts reveal goals and challenges for 2013

Focussing on the customer and getting the basics right will be key to successful marketing in 2013, according to experts at a recent event where the panel included speakers from YouGov and Marketing Week magazine. Simple strategies were considered the most effective, while long-running campaigns were felt to show consistency and attract mass audiences. Demonstrating[…]

Setting up online: top tips

An online store can help you take full advantage of the retail opportunities that the internet offers. Here are some of the key points to consider if you’re thinking about setting up online: 1. Understand your legal obligations Certain regulations and legislation on online and distance selling – such as the E-Commerce Regulations and EU[…]

The picture on the high street

Small retailers up and down the country endured a difficult time in 2012, with various factors giving rise to a ‘trend of decline’ on the high street. The Keep Trade Local campaign from the Federation of Small Businesses cites increasing competition from supermarkets and out of town developments as one of the major challenges facing[…]

Online retail enjoys a strong end to 2012

Boxing Day 2012 saw a record-breaking 24 hours for online retail in the UK. A staggering 113 million visits were made to retail websites on 26 December; £400 million was spent. Online sales in December 2012 were up 17.8 per cent on the previous year. The British Retail Consortium (BRC) director-general Helen Dickinson said of[…]

Economic Update

The last six months were a tumultuous time for the UK economy; with the effects of the Olympic Games and Queen’s Jubilee pulling the country out of a double-dip recession, adverse weather conditions affecting businesses and predictions of negative growth for 2012. We take a look back at how our economy fared in the second[…]

Measuring Business Performance

What are the best ways to measure the performance of your business? Introduction How do you measure the performance of your business? While the profit and loss account shows important evidence of your financial results, there are other measurements that can provide alternative assessments of the business. Using key performance indicators (KPIs) can give you[…]